Growth Review
This review is about who your website brings in. You have a real office in Balbriggan, Co. Dublin, and another in Moira, Co. Down, plus 39 blog posts and a genuine 4.9-star rating shown on the homepage. Almost none of that reaches Republic of Ireland searchers. Your one solid ranking anywhere on the site is "belfast solar panels" at 4th. Every Dublin and Kildare location page you've built sits past position 50. It's all detailed below, with what to do about each one.
You have real location pages for Belfast, Dundalk and Kildare. Only the Belfast page actually works. That splits neatly along the border, and it isn't a coincidence: your visible contact number is a UK 0800 line, and nothing on the homepage names Dublin, even though your Republic head office is in Balbriggan.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| belfast solar panels | 110 | 4th. Your only genuinely strong ranking anywhere. | 4th |
| solar panels belfast | 140 | 16th, from the same page. | 16th |
| solar panels dundalk | 170 | 5th, your second real Republic-side result. | 5th |
| solar panels kildare | 110 | 53rd, despite a dedicated Kildare page. | 53rd |
| solar companies ireland | 90 | 7th, but on a search only 90 people a month use. | 7th |
| solar panels ireland | 6.6K | Ranking from two different pages at once, neither past position 19. | 19th |
"Solar panels ireland" itself, 6,600 searches a month, ranks from two separate pages on your own site: the homepage and a blog post titled "Are solar panels worth it in Ireland?". Neither reaches the top 10. Meanwhile Dundalk works and Kildare doesn't, both built the same way, which points at something inconsistent in how the Republic-side pages were set up rather than a platform-wide problem.
The site is real and well resourced: 39 pages, a 4.9-star rating shown, 1.2 thousand backlinks. These are the checkable gaps underneath that strength.
This is not a design problem, it is steady monthly work. Nothing here needs a rebuild. The Belfast and Dundalk pages prove the format works. The Republic side needs the same treatment applied consistently.
Each fix below is ready to hand to whoever manages the site.
Your homepage's "Reviews" section and "Some Of Our Partners" section both showed as blank white space in the screenshot we took for this review, despite a "Leave a Review" button and review content in the page's code. This might be a loading issue specific to that one screenshot rather than a real fault. Worth a look on the live site to confirm either way.
Start at the top. The first two blocks are edits. The bottom block brings the Republic-side pages up to the standard your Belfast page already proves works.
7,110 searches every month across the Republic-side terms listed here.
Around 21 visits a month currently arriving from all 38 IE-tracked keywords combined.
Two confirmed strong rankings, both on the Northern Ireland side of the business.
Solar panels ireland alone is 6,600 searches a month split weakly across two of your own pages. Add Kildare and the cost-guide searches and the Republic-side opportunity here is real and currently mostly uncaptured, even though your Belfast page proves the same team can build a page that ranks. You know how many of those searches turn into an installation for you, and what a job is worth. That's the sum worth doing on your side.
Your UK-tracked keyword count fell 6.67% over the last month, while your IE-tracked count held flat. The Belfast ranking that's currently carrying most of your visible search performance is not guaranteed to hold if nothing on the Republic side picks up the slack.